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Aaron Ho's avatar

Once in a conversation, I said "Doritos Locos Taco" a lot in a span of 5 minutes. I weirdly didn't feel a craving for the taco ever again. It was just weird. It's a taco made from Doritos, presumably crushed and then filled with stuff that a regular taco would have. But why is it locos? Loco translates to crazy in Spanish, but it wasn't that crazy. Maybe revolutionary, but not crazy. Perhaps it would be better to call it the Doritos Revolución Taco, but that doesn't roll off the tongue as well as the Doritos Locos Taco. If you think about it, as time passed, the Doritos Locos Taco lost much of its loco-ness since it became more common to do stuff like that. In the end, the Doritos Locos Taco has pretty much lost all meaning to me. A really great read and fascinating to put a name to what I felt! I have a new date night idea now.

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Rebecca EH's avatar

This is the EXACT content that I needed to read. Thank you, Aaron. LOL

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Holly Rabalais's avatar

This conversation has come up at the dinner table on more than one occasion. My the -teenagers were particularly fond of repeating the word “girl” and the word “boy” until we all thought we’d lost our minds!🤣

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Rebecca EH's avatar

It's always so jarring when it happens, so interesting that it seems to be a fairly universal experience!

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Melanie Newfield's avatar

Fascinating. I've definitely experienced that and it's quite disconcerting.

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Rebecca EH's avatar

Definitely! Can’t dwell in that moment for too long or else you might go crazy, haha.

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Ken Grace's avatar

I experience this from time to time, but not usually from repetition. Sometimes I'll just see a word as a bunch of weirdly assembled letters. Fortunately, the moment generally passes and normal transmission is resumed.

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Rebecca EH's avatar

Hm, so maybe not an immediate “satiation,” how interesting!

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Jillian Hess's avatar

I love knowing this term! It’s definitely something I’ve experienced before. I also really enjoyed your non-scientific study! It was fascinating to see how the mind of a linguist encounters & investigates concepts.

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Rebecca EH's avatar

Glad you enjoyed it, Jillian! It's always so satisfying to finally put a name to a feeling.

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